Homegrown brand Castlery to unveil new flagship store at Liat Towers
What had started out as a four-man group in Ubi in 2013 has actually expanded as an electronic brand and also a disruptor in the traditional furnishings business market. Castlery’s collection of furniture now sits in 300,000 residences internationally.
Considering that joining the Business Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually observed a six-fold rise in revenue, launching shops in as much as 50 metropolitan areas in the United States as well as growing operations in Australia.
“The administration will identify and also partner more firms like Castlery to build the future generation of Singapore Global Enterprises as the next engine of development for our economy,” adds Siow. As part of its international growth method, the brand additionally plans to hire 100 even more people over the following year to load supply chain, promotion and also aesthetic selling roles.
“Being the first neighborhood furniture pieces brand name to initiate in Liat Towers is a substantial and meaningful breakthrough for us. It is a physical symptom of our growth desires and also reflects our steady commitment to keeping true to our sources, “says Castlery founder Declan Ee.
“Castlery has actually developed a clear plan to achieve this aspiration while maintaining a good Singapore base,” claims Jeffrey Siow, managing director and also CEO of EnterpriseSG. Presently, global orders represent over 80% of Castlery’s total earnings.
Homemade furniture pieces brand Castlery prepares to release a brand-new flagship retail store at Liat Towers in the 3rd quarter. Completing 24,000 sq ft around 2 levels, it will likely be the company’s biggest showroom to period and will certainly include a boosted store experience that matches Castlery’s online-to-offline purchasing experience. Spotted in the heart of Orchard Road, Liat Towers is additionally home to worldwide brand names like Hermes, a French high-end fashion house and also Swiss luxury watch manufacturer Audemars Piguet.